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Author Topic: Getting a fair deal on Audio  (Read 89 times)

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Offline SFBR-Admin

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Getting a fair deal on Audio
« on: November 03, 2018, 06:55:11 PM »
The Audiobook market is pretty well stitched up between three or four main platforms. Between them they ensure that authors, while wanting a decent return on their investments, have to wait some time before the books pay out. An investment for most of between $2,000 and $4,000 means that anywhere from 300-500 audio books need to be sold before breakeven. When you consider that the average Audiobook retails at $15.99 that book might bring in $8,000 for the promoter while you get between 25% and 40%. If it were that much and that easy we'd all be happy, but with the discounts, the special deals and the subscription rebates that these platforms offer, the reality is that whilst the promoter gets that much in terms of overall revenue, the author gets considerably less. In fact the 25% to 40% ends up being much, much less.

 


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